ArtFire

CHA's vision, simply stated, is to create a vibrant industry with an exciting image, an expanding customer base and successful members. The goal is to stimulate the sales growth of the craft and hobby industry worldwide by creating consumer demand, helping members succeed and leading the industry.

CHA is actively involved in national promotional events designed to increase customers' knowledge and awareness of industry products with the branding campaign Crafts. Discover life's little pleasures. CHA continues to inspire occasional crafters to craft more often through it's consumer-motivated message. Craft stores from all over participate in CHA's annual campaigns, National Craft Month in March and Celebrate the Season in September. The promotions are geared to generate excitement about crafting and to highlight the many emotional benefits it produces. In addition to the promotions, every year the Association holds two annual trade shows, the largest craft and hobby supply expositions in the world.