Your photography should be professional ad worthy. You never know when your merchandise could be chosen for a mag ad. There should be enough contrast between the setting and product to distinguish between them. Not necessarily a white or black backdrop, it can be something with character: a vintage table top, an old love letter, a slab of stone or wood.
My first tip is don't do it yourself. What? Yes really! If you are not a pro, you can often get a student or fledgling photographer to take pictures for the exposure. Try local schools or listing on craigslist.com. You can find photographers and models (clothing, jewelry) at modelmayh... » Read More