Interview with Matt Cutts, Google and Viacom square off: The SEO RoundUp
Posted by ArtFireSEO on 03/19/2010 at 15:33:35
Hi everyone! I’d like to start this week by welcoming you to the new ArtDaily blog. Some of the articles we used to post in the Chatterbox Forums will be transitioned to their new columns on ArtDaily so be sure to check ArtDaily for your latest fix of ArtFire news and advice.
There wasn’t a whole lot of news from the search engines this week, at least not related to search. One interesting story that did come up is the court case between Google and Viacom over videos uploaded to YouTube. YouTube’s chief counsel made a statement on YouTube’s blog concerning the case and brought to light evidence that, if true, would have serious implications to the case. We’re watching this case closely because at that heart of the issue is the DMCA which affect all online service providers who provide any kind of a platform for user generated material.
This week there was also a great interview with Google’s Matt Cutts. Matt works with Google as head of their webspam team and often acts as sort of a liason between web marketers and Google. The interview focused heavily on subjects related to Google’s crawling of the internet, how Google handles redirects, rel=canonical tags, duplicate content, and several other related issues. The interview itself is a bit long and technical, but I wanted to share it on the off chance that anyone in the community is interested. A lot of the information revealed in the interview is more relevant to other types of e-commerce sites. Much of the talk about duplicate content is mainly applicable when sites are passing pathing information in URLs which can lead to the same item page being found via different methods and would therefore have different URLs.
That’s all for this week’s SEO Roundup. Now that we’ve moved over to the ArtDaily blog I’d like to make an offer to the community: if there’s a subject related to search engines you’d like to see covered or a question you want answered in the weekly SEO Roundup send me an email at firstname.lastname@example.org and I’ll try to include them in this weekly article.