Artfire Artisan Spotlight: Tara Ganesh, zazuta
Posted by pauljvguillaume on 06/20/2011 at 08:26:42
Please start by telling us a little about yourself and your studio.
My name is Tara and I am an Indian Married to a Mexican, living in India's capital city, New Delhi. I have a background in arts, and I studied design and ornamentation in Glass and wood. I am, by profession, an artist obsessed with Aztec and Mayan mythologies and a lot of my art works are centered around that. I am also a jewelry designer and sell mainly through private parties and shows. That being said, I was looking for ways to make money to pursue my art and jewelry, and hit upon supplying beautiful, exotic, colorful trims online to finance that dream. My studio is a mess most days. I now work out of a small store room and the guest bedroom.
My studio was named after my dog, who passed away 6 years ago. She was called Zazu. I grouped our names together and Zazuta was born.
If there’s one thing that defines you, what is it?
I think it would be my ambition and drive. As a person I am very passionate about my dreams.
What role does your family play in your art?
My husband is extremely supportive of my art and jewelry making. He's also very supportive of me selling trims and craft supplies online. He sees me sift through hundreds of fabrics and trims to find ones that are not that common. I want the best for my customers.
Where do you live and what is it like?
Aah! I live in India. There are good days and bad days. But the people can be very warm and friendly. I love this country. It's taught me everything I know. It's made me everything I am. So I am eternally grateful to have the opportunity to live in a world where every day I am reminded how lucky I am. It's true the poverty can be very difficult to see. It opens your mind and heart up in ways you never knew.
Where did you learn your medium?
I learned watching my mother, who specializes in decoupage and lacquer work. I've grown up watching her paint and craft. So my introduction to art started at home. I later went to another state to learn formally.
What are your goals with your ArtFire studio?
I am happy with Art Fire. I hope to open up a second shop for my art and jewelry. But I will keep my fabric trim shop; I have developed a love for fabric.
How did you come to selling online?
It started slowly; I would see people showing off their Artfire or Etsy widgets. I followed the link out of curiosity and lo and behold! Zazuta was born.
What is the best piece of advice you can give other artists?
To never ever give up. Everyone has a different talent. One just has to discover it.
Why do you think that buying and selling handmade products benefits society?
Because every piece tells a story.