Artfire Artisan Spotlight: Sam Varela, LeArtPourArt
Posted by pauljvguillaume on 08/22/2011 at 13:23:45
Please start by telling us a little about yourself and your studio.
I started this idea for the studio when I got engaged a few months ago. I knew I wanted to design everything in my wedding up to the last detail. Hence, my company Wedding Artist Tree was born. I was a wedding gown designer and never really fell in love with it. Instead, I enjoy exploring different artistic activities. One day, you'll find me sewing in my studio, the next day; you might find me painting the bedroom. I like variety.
If there's one thing that defines you, what is it?
Innovative. When I look at something plain or ugly, I imagine in my head how I can make it beautiful and breathe life of its own. I always challenge myself to do something different.
What role does your family play in your art?
My family is the most important inspiration. I probably wouldn't be as motivated if it we're for them. I want to spend time with my son and fiancé as much as I can. Working for myself has helped me achieve that.
Where did you learn your medium?
As an artist, I work with several mediums. I have a formal education for both fashion and interior design. I learned everything from sewing, sketching, painting and creating beautiful things for an interior space. My education is very valuable because it gave me a better understanding of different aspects of design and that eye for detail that is crucial when you're an artist.
How did you come to selling online?
This is not my first time selling online. My first taste of online selling was back in 2003. After realizing I can sell anything online 24 hours without manning a shop (and renting a space), I got hooked. Who wants to be in a shop 10 hours a day when I can "man my shop" while tanning at the beach? It's genius.
What is the best piece of advice you can give other artists?
Be inspiring and original. Anybody can call themselves an artist, but the true ones stand out because of their uniqueness. When you see something inspiring, ask yourself "how can I make this better?"
Why do you think that buying and selling handmade products benefits society?
Handmade products promote arts and encourage individualism. I am not one to carry a designer bag, which does not appeal to me. I like to have something that I know no one else has and you can only get that when you buy (or make) something that is not mass produced. Most importantly, buying handmade gives artists like me the chance to succeed in their dreams.