Artists, Do You Need an Agent?

There will probably come a time in your career when you ask yourself, “Should I get an agent?”

An agent can help you market your work, grow your audience, and secure new opportunities for your business.  What artist wouldn’t want that? But finding an agent isn’t always easy.  There are more artists in the world that there are agents.  You have to truly understand what you have to offer the market, and find an agent who can help you reach your individual goals.

Artists are hard-wired to create.  You don’t want to be invoicing, negotiating contracts, pushing back on clients, and managing multiple rounds of changes.  You want to spend your time in the studio creating new work.  An agent can help in all of these areas, and help you to focus on the work you do best.

The first thing to consider is whether you really need an agent.  Will they offer you anything you can’t achieve on your own?  How do you find an agent that is right for you?  How do you convince an outstanding agent to represent you?  How do you make the most of your agent when you are finally on their roster? We get tons of questions from artists who are considering hiring an agent.  I reached out to a few professional artists earlier this year in search of an agent who could help artists navigate this messy world.  Every artist I talked to recommended Jennifer Nelson. Jennifer is a professional artist’s agent, and the founder of a Boston-based illustration agency.  She has spent more than twenty-five years working in the art world as an art director, designer, and agent.  Jennifer’s illustration agency was created to connect leading clients worldwide with some of the most sought-out artists online.  She is passionate about helping artists build their business, and driven by the creative energy of solving problems.

The great thing about Jennifer is that she truly understands what artists need to build their business.  Jennifer doesn’t believe every artist on the market needs an agent.   Most artists are totally capable of representing themselves and do not need an agent at all.  They just need to understand how artists sell their work, and create a great plan.

I have spent the past few months working with Jennifer to create an amazing program that will help you decide if you need an agent, and show you how to get one.  The live online workshop starts next week.  This will be the perfect program for any artists who has considered hiring an agent.  You can see the full schedule and sign up here. Jennifer hosted a free webinar a few weeks ago where she answered some of your biggest questions about hiring an agent.  You can watch a recording of the full webinar here.  

Here is what we covered in the free seminar:

  • How do you know if you are ready for an agent?
  • What will an agent do your you that you can’t do for yourself?
  • How do you find an agent that is a good fit for you?
  • When does an agent think an artist is ready?
  • How much work does an artist need to produce?
  • How does an agent select an artist they want to represent?
  • What social media platforms do agents use and do you use hash tags?
  • Where do you start looking for agents?
  • When submitting work should you be persistent, and what should you send?
  • How do you stay motivated when you aren’t getting any feedback?
  • What is a typical Agent/Artist percentage?
  • What is the best way to approach an agent?
  • Should you advertise new patterns or pieces on social media?

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