Boosting Your ArtFire Traffic

Are you looking for a way to increase your ArtFire sales?  Promoting your items via ArtFire and activating Google Shopping are two of the best ways to achieve increased traffic to your ArtFire shop.

How Is Google Shopping Different Than ArtFire Promoted Items?

There are two paid advertising options through ArtFire: Promoted Items, which features your items on similar items in searches across within our marketplace, and Google Shopping which places your items in relevant searches outside of ArtFire on the Google Shopping platform. With Promoted Items, you simply toggle on the items that you’d like to feature across the ArtFire marketplace and we match and display your items on relevant search results and items on ArtFire.com. For Google Shopping, you promote your products in Google search results. Both can be managed from your My Items tabs. Activate Promoted Items here

Google Shopping- How Does it Work?

Google Shopping creates a unique advertising campaign for your shop in Google Shopping. In most cases you’ll pay for your Google traffic each day. The amount spent on the previous day’s Google Shopping ads will be posted to your account ledger and you’ll see a charge from ArtFire for your traffic. While you have a campaign active, we require a matching minimum account balance. We can adjust spending caps for larger volume merchants upon request.

Your ads can be found in the following places on Google:

  • Google Search: These ads will appear next to search results and will be separate from text-only ads.
  • Google Shopping: Ads will only appear in Google Shopping for select countries (United States, Canada, United Kingdom, Germany, France, Australia).

Google search partner websites: Your ads also have the potential to appear on Google’s search partner websites, which includes Image Search on Google.

Why Do I Need Google Shopping?

  • Google Search: These ads will appear next to search results and will be separate from text-only ads.
  • Google Shopping: Ads will only appear in Google Shopping for select countries (United States, Canada, United Kingdom, Germany, France, Australia).

How Much is Google Shopping?

This is entirely up to you.  The cost of this feature depends on the budget you would like to select. ArtFire charges a fee to cover our processing costs and other potential charges, and the rest goes towards the cost of clicks.

The cost to set up a budget is a one time charge, and your campaign will be active as long as you have a budget to pay for clicks. When the budget runs out, your campaign is over, and you will be given the option to start another. ArtFire will not automatically renew this feature, and you will not be charged unless you choose to start another campaign.

Clicks & Bids

Google Shopping is NOT fixed rate advertising.

Google shopping is a cost-per-click(CPC) auction style advertising engine. If you’re not sure what that means here’s a basic overview of what’s happening:

  1. A shopper on Google Shopping searches for a keyword, e.g. “silver ring”
  2. Google Shopping quickly scans it’s database for every relevant result for that search.
  3. The merchants who’ve listed their silver rings in Google Shopping use Google Shopping Campaigns to bid an amount of money that they are willing to pay IF that shopper clicks on their product listing.
  4. Google Shopping returns results for the shopper. The results are ordered based on a mix of who bid the most and relevancy.
  5. When a shopper clicks on a product, the amount that the merchant bid becomes the cost for that click a.k.a. the CPC. *Without diving too much into the complexity of Google’s auction system we do want to mention that what a merchant ends up paying for a click is actually just a little bit more than the next highest bid. i.e. If everyone else was only willing to pay $0.04 for a particular click, the most you could end up paying is $0.05 even if the max bid in your campaign was much higher.

In other words, with Google Shopping you only pay when a shopper clicks through to your items. You can easily manage your advertising spend right from ArtFire with simple controls and intelligent performance reports. Just select a daily budget for your shop to turn on your Google Shopping traffic. You can increase or decrease your daily budget anytime and select the specific items in your shop that you want to promote.

Total Impressions

Impressions count the number of people who saw your product (like drivers passing billboards next to a road). Impressions are important for two main reasons. First, the more times an individual sees your products, the more likely they are to click on them. Second, knowing your campaign’s impressions allows you to calculate your Click Through Rate which can give you an idea of how engaging your product’s presentation is.

Total Clicks

Clicks are people visiting a product in your shop (by clicking on an “ad” for your product in Google Shopping). The great part about clicks that come from Google Shopping is that, generally, a shopper is in the mood to buy and was looking for a product similar to yours. That doesn’t guarantee a sale will happen but it’s a great start.

Current Campaign Cost

Total Cost represents the amount of money that has been spent on your Google Shopping Campaign. This number does not represent any liability to you, you have already pre-paid for your campaign. This number is keeping track of how close we are to reaching your campaign’s total budget.

Converted Clicks

Converted clicks are better known as sales (the “conversion” is a visitor becoming a buyer). These sales are directly linked to a Google Shopping visitor that visited your shop via your campaign.

Conclusion

To summarize this guide, Google Boost gives you a competitive edge for online shoppers using the world’s most popular search engine. The campaign and budget you manage is up to you, as well as the the cost you set to bid on clicks.

Promoted Items- How Does it Work?

Promoting your items creates a unique advertising campaign for your shop within ArtFire. You may have noticed that when browsing through ArtFire, there are items listed at the top of the screen.  We also cycle through Promoted Items on our home page.  Promoting your items greatly increases the exposure of your products on ArtFire.

How Much Are Promoted Items?

This is entirely up to you.  The total cost of Promoted items depends on how many items you are promoting.  Promoted Items are $.50 per 500 Impressions per item. This fee is drawn from the ledger fee you paid when you opened your ArtFire shop.  Your items will continue to promote until you end the promotion.

Total Impressions

Impressions count the number of people who saw your product (like drivers passing billboards next to a road). Impressions are important for two main reasons. First, the more times an individual sees your products, the more likely they are to click on them. Second, knowing your campaign’s impressions allows you to calculate your Click Through Rate which can give you an idea of how engaging your product’s presentation is.  You can see your total impressions on “My Items” page.

Total Clicks

Clicks are people visiting a product in your shop (by clicking on your product in ArtFire). The great part about clicks that come from ArtFire is that, generally, a shopper is in the mood to buy and was looking for a specific product similar to yours. That doesn’t guarantee a sale will happen, but it’s a great start.  You can also view your clicks on your “My Items” page.

Converted Clicks

Converted clicks are better known as sales (the “conversion” is a visitor becoming a buyer). These sales are directly linked to a Promoted Item visitor that visited your shop via your campaign.

Conclusion

To summarize this guide, Promoted Items gives you a competitive edge for online shoppers browsing through ArtFire items by showing them more often and at the top of ArtFire searches.

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