You may have noticed that Black Friday is no longer the only holiday sale to look forward to. Small Business Saturday, Cyber Monday, and extended sales at many major retailers all mark the beginning of the holiday shopping season. This is great news for ArtFire merchants!
Already many major stores have announced that they will not be opening their doors to shoppers on Thanksgiving. This coupled with people continuing to social distance due to Covid-19 is projected to greatly drive online holiday shopping. Welcome to Cyber November.
So how can you be sure to capitalize on this new shopping season? Here are a few easy ways to drive holiday traffic to your ArtFire shop:
Tags, Holiday & Promo Label
When listing an item on ArtFire you will come across a section called Tags, Holiday & Promo Label. It’s vital that you use this section to get your items noticed.
Under the “Holiday” drop down you can select one holiday or season for your item. Selecting a holiday association puts your item in that holiday or season’s gift guide.
If you are running a holiday promotion, this is where you would list that. By selecting one of the options from the drop down menu, your item will display a promotional message in search results and can entice buyers to click on your item. Things like Free Shipping are a great way to generate extra business.
ArtFire allows you to list up to 5 tags per item. You should use descriptive words to make your items appear in relevant searches. Be sure to separate each tag with a comma. Special tags are used to be included in special holidays. Ex. Christmas2020, BlackFriday2020, CyberMonday2020, SmallBusinessSaturday2020 (Special Tags do not affect your limit of 5 custom tags.)
Why Tags are Important
ArtFire generates meta keyword tags from what words you use to tag your product during the listing process. This is especially important when you are trying to draw extra traffic to your shop during the holiday shopping season. Our guidelines for those tags are as open as possible. We allow you to use up to 5 tags to help describe and label your product. Our only guideline is that you do not use the same keyword multiple times. An example of this would be, “beaded necklace, jade beads, beaded necklace, pretty, beaded necklace” using the same keyword multiple times will hurt your SERPs Search Engine Results Page), not help them. After 10 keywords from your tags, we add “ArtFire” and “(Main Category)” so keep in mind that you do not need to add the keyword that is also the category name. Use the tags to describe and label your product and we’ll take care of the rest!
Use your social media outlets and blogs to start talking about gifts, gift ideas, and the holidays. You could even put together a “Top 10 Gifts for 2020” guide. Let people know you have what they want. Include text that mentions the gifts you are offering as well as who they would be good for. Be sure to include high quality images that showcase your item.
If you would like to bring some extra attention to your items you can also activate Google Shopping and/or ArtFire Promotions. Both of these tools can be used to drive additional traffic to your store by showing your items to shoppers more frequently. With Google Shopping you can set a daily budget for your campaign. With ArtFire Promotions you are charged 50 cents per item which gives you 500 impressions. Both of these features can be turned on and off at any time.