Holiday Best Sellers: 2015 Report

Market your ArtFire shop to holiday buyers and boost holiday winter sales with this report and guide from 2015’s most sold items.

HOlidayBestSeller

As things ramp up for the busy holiday season, we created this guide intended to provide information and planning resources for the holidays.

Comparing sales and strategies from previous season’s can be a great advantage for online selling, specially if you’re planning on being successful.
One of the best strategies for holiday merchandising is to update your existing listings by getting in the mindset of the shopper. To capture their attention in your item descriptions, emphasize why your item would make a great gift based on their needs and highlight examples of potential recipients in your product descriptions.

Let’s jump right to it! Below you will find in order of popularity, the most sought out items and keywords from the last holiday season.

Product conversion information from last year 2015:

Photo via ThePoshCrochet

  • Yarn and craft supplies: There’s something about handmade gifts that makes the holiday season of giving that much more special. Which makes craft supplies & tools that much more in demand.
  • Stocking stuffers: No holiday season would be complete without the traditional stocking stuffer or “gag gift.” These gifts are usually small and inexpensive but entertaining to both the giver and the receiver.

Photo via MamaMayi

Photo via thebestshow

So, does your shop fall within any of these categories?

If so, it’s time to start using this information to your advantage and promote them throughout your most popular channels. Targeting previous customers is always a good idea; if someone has already been satisfied with what you have to offer, they are more likely to return.

If not, what will you do to benefit from this information? Perhaps partner with ArtFire shops that do fall in the above trends and ask to cross advertise during the holiday season. It never hurts to network and think outside your comfort zone, you are a thriving business after all.

What were your best sellers in 2015? Tell us in the comments below.

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