This is part of an ongoing Maker Mentors guest blog series that features interviews with established makers. Join the updates or recommend a maker for the blog.
What does your business do? All the creative things! My focus is stationery, paper goods and graphic design but I also offer and have a background in visual merchandising, product styling and home furnishings.
When did you start your business? I started my stationery line in March 2014 and officially became a #girlboss in August 2014.
What kind of work were you doing before you started your business? I was a product designer and visual merchandiser for a home furnishings company. I have a strong passion and background in home furnishings and have always had a passion for graphic design and paper…so now I do it all!
What was the biggest challenge in getting started? Staying motivated and creative! It’s a one woman show over here so it was hard in the beginning to keep my motivation up without co-workers or business partners to offer encouragement.
What product are you most proud of? My new branding (which launches in September!). It has been a fun task to bring my branding full circle finally and while it is not a product that I offer, it is a product of my business and my creativity. I just love it and cannot wait to show it off!
How did you find your first few customers? Friends and family, gotta love them. They are the best support, free advertising and customers. The very first dollar I made was from a dear friend I worked with in the home furnishings industry. I still have that dollar in a box and it’s always inspiring to run across it.
What marketing tactics have been most successful for you? INSTAGRAM! When used correctly, Instagram is a powerful tool for creatives! Also, being involved in my local community. It has been a great boost in business to get out in the Oklahoma City area and meet other creatives and business owners.
Who are three creatives that inspire you? Stephanie Creekmur of Winnie Jean, Rachel Shingleton of Pencil Shavings Studio and Kellie Clements of Modern Whimsy Interiors.
What does a typical day look like for you? My days are usually packed with a few specific tasks. I work best when focusing on a few things for a day and then starting fresh, sort of, the next day. For example, I will spend a few weeks jotting down ideas, color combinations and inspirations and then I will spend a day or two making new products. The next day or so I will knock out a few custom orders and house keeping tasks and the next day on social media and web/store development. I try to keep tasks confined within a few day period so that by the time I might be losing motivation, I’ll be done with the task!
What is one thing you wish you knew before you started your business? Be responsible with your money! It’s easy to get caught up in “well I just need this and that and this for my new business.” There are lots of things that aren’t needs but wants in the beginning and it’s all fun and exciting to grow your business until that credit card bill arrives!Website // Instagram // Facebook