Meet the Mentor: Eva Valdebenito

This is part of an ongoing Maker Mentors guest blog series that features interviews with established makers.  Join the updates or recommend a maker for the blog.

What does your business do? We help brands make a global impact and become household names.  We utilize strategic marketing and public relations tactics to help brands stand out from all of the noise.  In doing so, we help brands effectively and efficiently reach their audiences.  Our goal is help you tell your message [and make some money along the way].  While we focus on all things lifestyle, we have made a name for ourselves in the beauty and fashion world.  We curate the world, seeking the best in beauty and fashion and help bring those brands back to the states.

When did you start your business? We officially opened our doors a little over a year ago.

What kind of work were you doing before you started your business? I’ve always worked in PR.  My first taste of the industry was working on a large Bath & Body Works campaign featuring Christian Louboutin.  I specialized in working with fortune 500s, helping them inject creativity and innovation into their PR campaigns.  Brands that I’ve worked with include: Tequila Don Julio, Coca-Cola (Hispanic media/marketing campaign), Baileys Irish Cream, and Deborah Lippmann.


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What was the biggest challenge in getting started? Learning to take things in stride and finding clients that really understood our method proved to be very trying.  A lot of the innovation that we admired was coming from cities like New York, Los Angeles, London and more.  Bringing that same innovation home proved to be difficult; yet we somehow made it work.

We’re really different than most agencies out there.  Trying to relay that message to brands was hard at first.  However, we’re now in a place where large global brands are coming to us for help, which shows us that the world is listening.

What product are you most proud of? We worked with a small local brand in SF that was really struggling.  We came in and did a complete brand overhaul.  Aided with branding, web design, and much more.  We established strategic partnerships that helped bring the brand to a new level.  Within a couple of months we were able to garner great visibility for them.  Getting features in places like Vogue, Life & Style, Extra!, The Better Show, MSN, AOL, and much more.  To see how far along the brand has come, they have since doubled, really shows us what effective PR can look like.

How did you find your first few customers? Since the beginning we’ve had clients coming to us.  I’ve made a good name in the industry and worked on award-winning campaigns that have made lasting impressions.  Because of this, I’m thankful that most of our clients come to us.

What marketing tactics have been most successful for you? I’m terrible at incorporating our PR Girl method into our own brand.  I have to constantly remind myself that my brand and I are also a client of this company.  One thing that I think is key is always staying open to opportunities that come your way.  For us whether it’s scoring last minute back stage passes to New York Fashion Week or appearing on a panel, we like to always say yes – how else can we stay relevant.

P.S. Follow our Instagram for a behind-the-scenes look at some of the hottest runway shows at this season’s New York Fashion Week.

Who are three creatives that inspire you? I surround myself with hustlers.  That’s the only way I can keep churning out such immensely creative work at the pace that I do.  I’ve had the pleasure of meeting so many women out there that are working towards building their empire.  I draw inspiration from them.  I like to think that my inner beast is the eclectic child of Jay-z, Sophia Amoruso, and Oprah [because duh!]

What does a typical day look like for you? I’m up everyday at 5:30am.  My day is never the same.  The only thing that stays constant is that I always touch-base with editors from top publications.  I’m bi-coastal so I’m constantly on a plane.  Some days I find myself on a photo shoot in NYC and other days I’m filming a show with Mario Lopez at Universal in LA.  These days, you can find me pinning items for an upcoming fashion brunch in Paris, or planning logistics for our upcoming showroom openings in NYC & LA.

What is one thing you wish you knew before you started your business? Trust your gut! You can follow Eva’s work here: Website // Instagram // Twitter

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