Photo © O. Helene Kobelnyk
Picture this: You’re brand new to the Artfire community, have just set up your first store, and after hours upon hours of work creating a really cool, unique set of products, you’re ready and raring to go and find some buyers! After a few weeks, though, you notice you aren’t selling nearly as much as you’d expected, even though you know quite a few people have visited your artist page. What’s going on here?
One of the most important things you can do to help improve your ability to sell your products is to make sure you’re putting your best foot forward when it comes to displaying them. Taking good product photos is an essential part of having a successful online store, and this post is going to take a quick look at what makes a good product photo (and what should be avoided), and give you guys some tips for making your products look fantastic to potential buyers!
Photo Courtesy of (www.apartmenttherapy.com)
Lighting can make or break a product photo. As an Artfire browser (and as a potential buyer), I am absolutely drawn more to photos of products that are well-lit than to photos that are too dark, or use lighting that isn’t flattering to the product.
I’m a big fan of using natural light in photographs whenever possible, especially when it comes to clothes or jewelry, because it allows the seller to see what the product will look like day-to-day. The key to using natural light is to make sure you have enough of it, but not too much. Direct sunlight, for example, is probably not the best idea, but a photograph taken inside a room brightly lit by sunshine could work really well! If natural light isn’t easily doable, bright yet warm lighting with minimal shadow is always a better choice than fluorescent lighting or a regular ol’ camera flash.
For those of you that are a little craftsy (which is, well, all of you), there’s always the option of building your own lightbox! This is probably something I’ll cover in a later post, so stay tuned for that.
This one is kind of a no-brainer, but it still surprises me sometimes when I see close-up (or macro) photos of beautiful products that are fuzzy and out of focus! Making sure your macro shots are crystal-clear will go a long way, since people are more likely to be dazzled by the intricacy and detail of your work if they can see it properly! Something that has majorly helped me when it comes to good macro shots is my Gorillapod tripod (you can check them out here
). Shaky hands don’t make for great close-up shots, and using a tripod can really help eliminate that problem!
Photo © Soapsmith 2010
This is one of the most important parts of a good product photo, and a lot goes into creating great composition. First off, you have to make sure your product is clearly the most important thing in the photograph; photos that have a lot of items in them besides your product can make it difficult sometimes to tell what’s being displayed. Not that composing a scene isn’t a bad idea! There are quite a few Artfire sellers that do a great job composing scenes for their product photos, including the above photo from seller Soapsmith
and these particular photos by CedarCreekSoaps
If you decide to feature only your product in the photo, make sure the background you choose is in a neutral yet contrasting color that lets your product stand out! White is a great choice for anything colorful, and if you’re displaying silver jewelry, for example, a darker background will help it shine.
Product photography can be kind of tricky to master, but if you work hard on these three elements, you’ll be displaying your amazing work in an equally amazing way in no time!