Revamp Your Social Media Profiles

Everyone knows that social media can be a great way to grow your business, but most small business owners struggle to use social media well.

There is not enough time in the day to figure out all of the things you should be doing on social media, because you are too busy running your business.  I get it.

But using social media to grow your business does not have to be difficult.  It can be as simple as taking a few minutes to revamp your social media profiles.

Think of each social media page as a dedicated landing page for your brand.  You have the opportunity to turn every person visiting your that page into a paying customer.  Your social profiles should deliver a consistent message that is designed to attract your ideal customer.

We are going to help you revamp your social media profiles, so you can attract new customers and grow your business even faster.

Step One:  Update all of the profiles you do not use.

Everyone has signed up for social media platforms that they never use.  You do not have to remove your profile on these platforms, but you do need to update them.  Make sure all of your profiles on line have your current information, and let people know they can follow you on whatever channel you are most active on for current updates.

Step Two:  Create an amazing bio.

You need a great bio for your social media profiles.  Your bio is the first thing people look at when they want to see what your business is all about.  You have a very small space on each social profile to introduce people to your business.  Use this space wisely.  Create a short and simple bio that shows people who you are, what you do and why they should care.  Bonus points if you add a call to action showing people how they can engage with you.

Step Three:  Choose a great profile image

I typically recommend that creative entrepreneurs use a picture of themselves on their social media channels.  People do not buy art because it is pretty.  They buy it because the want to be a part of the story behind the art.  Your story.  And they cannot connect to your story if they cannot connect to you.  And it’s hard to connect to a logo.  That being said, there are times when using a logo is better.  Consider the goals you have for your business and choose an image that represents your brand.

Step Four:  Make sure all of your profiles are consistent

You need consistency across your social media profiles if you want to build a brand that is memorable and identifiable.  Make sure your bio, profile picture and header image are consistent across channels.  You may also want to adopt a color scheme or theme to make your profiles even more attractive.

Step Five:  Fill in the blanks

Social networks design their profiles to help you build your network.  Take time to complete each of your profiles and fill in all of the blanks so you are easier to connect with.

 

Here is a checklist to help you update and optimize your profiles:

Twitter
  • Choose a theme color for your Twitter profile
  • Add a header image that represents your brand
  • Update your profile image with your logo or a professional headshot
  • (Make sure these images are consistent on your other channels)
  • Pin a tweet to the top of your profile that gives new followers a call to action
  • Choose a background image or color that aligns with your brand
  • Add your website URL
  • Add your bio that is optimized for social media
Facebook –
  • Add a header image that represents your brand
  • Update your profile image with your logo or a professional headshot
  • (Make sure these images are consistent on your other channels)
  • Add your short description
  • Add your long description
  • Add your website URL
Instagram –
  • Add your bio that is optimized for social media
  • Add your website
  • Update your profile image with your logo or a professional headshot
  • (Make sure this image is consistent with your other channels)
Pinterest –
  • Update your profile image with your logo or a professional headshot
  • (Make sure this image is consistent with your other channels)
  • Add your bio that is optimized for social media
  • Add your website

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