I love looking for unique beads that I can use to create something that loves you as much as you love it.
My name is Jackie Rasband and I am the designer behind Designs for an Angel on ArtFire!
I’ve lived in Utah since my senior year of high school when my father retired from the Air Force. Prior to settling down in Utah, I lived in five different states as well as spending three years in Italy. I have to admit that Italy was by far my favorite.
I started making jewelry after my sister got me hooked on beading about 10 years ago. I have quite a few kids (11) and grandkids (33) and they love it when I make things for them. I retired 6 years ago and started doing jewelry and jeweled accessories full time. The biggest issue was figuring out how to go about doing so.
Since I might have between 150-200 items on my website at any given time, ArtFire was more cost effective for me, especially when I was just starting out.
I spent the first two months researching websites. Because of my previous career in marketing, I knew that branding your product was crucial to the success of a business. Since ArtFire was a website where you could customize your individual page, it made the top of my list.The final deciding factor was the fact that they charge a set monthly fee instead of a monthly fee for every item you list with them. Since I might have between 150-200 items on my website at any given time, ArtFire was more cost effective for me, especially when I was just starting out.
I did test two other websites along side ArtFire for a couple of months, and that reinforced my decision to continue with just ArtFire. I also use the links on the website to publish all my products on StumbleUpon, Pinterest, Facebook, and Twitter. Out of these four, I’ve realized StumbleUpon pushes the most traffic to my website.
…someone will contact me about a sold item and ask me to create something similar for them and I get an additional sale out of it.
When I sell something on my website I no longer delete it from these sites. What I have found is that someone will contact me about a sold item and ask me to create something similar for them and I get an additional sale out of it.
Everything I know is self taught and if I didn’t know how to do it, I’d work through it until I got it.
Throughout my career I never found anything I had as much passion about. I love the thrill I get from designing and creating all my own projects. Something will catch my eye and I immediately envision it as a finished product. Sometimes that becomes an issue when I buy stuff for new projects faster than I can make them. (But don’t tell my husband that, wink, wink.)
I really like to make unique one-of-a-kind items, but I’m picky and sometimes I might rework one piece several times until I think it’s perfect. Unfortunately, being a one-woman team is hard and time consuming with all the steps required publishing a new item online. As a result, over the last year I’ve been expanding my line to items that can still be personalized but not as labor intensive.
In addition to selling on ArtFire, I try to do a couple of expos a year.
In addition to selling on ArtFire, I try to do a couple of expos a year. My husband is wonderful! He hauls all my stuff to the expo, helps me get everything all set up, and does the tear down when it’s over. I also have a good friend who goes to the shows with me to help me out with the sales. I’d never be able to do it without their help. Since I can only manage a couple of shows a year, due to physical limitations, I’ve become very selective about which shows I will do.