Now is the time to start thinking about promoting your holiday shop items. ArtFire Tags is an important tool to drive extra holiday traffic to your shop.
Tags, Holiday & Promo Label
When listing an item on ArtFire you will come across a section called Tags, Holiday & Promo Label. It’s vital that you use this section to get your items noticed.
Under the “Holiday” drop down you can select one holiday or season for your item. Selecting a holiday association puts your item in that holiday or season’s gift guide.
If you are running a holiday promotion, this is where you would list that. By selecting one of the options from the drop down menu, your item will display a promotional message in search results and can entice buyers to click on your item. Things like Free Shipping are a great way to generate extra business.
ArtFire allows you to list up to 5 tags per item. You should use descriptive words to make your items appear in relevant searches. Be sure to separate each tag with a comma. You should use special tags to be included in special holidays. Ex. Christmas2020, BlackFriday2020, CyberMonday2020, SmallBusinessSaturday2020 (Special Tags do not affect your limit of 5 custom tags.)
Why Tags are Important
ArtFire generates meta keyword tags from what words you use to tag your product during the listing process. This is especially important when you are trying to draw extra traffic to your shop during the holiday shopping season. Our guidelines for those tags are as open as possible. We allow you to use up to 5 tags to help describe and label your product. Our only guideline is that you do not use the same keyword multiple times. An example of this would be, “beaded necklace, jade beads, beaded necklace, pretty, beaded necklace” using the same keyword multiple times will hurt your SERPs (Search Engine Results Page), not help them. After 10 keywords from your tags, we add “ArtFire” and “(Main Category)” so keep in mind that you do not need to add the keyword that is also the category name. Use the tags to describe and label your product and we’ll take care of the rest!