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One great thing about the codes is that the company can “regulate” them to ensure that different tiers get different results. There are certain decisions that should be made with regards to such campaigns by any company:

1.As a company, will you allow only one coupon code at a time? Of course, if you can have a customer enter multiple codes, and still somehow profit – it might be an incentive for bargain buyers to start flooding your website. Is the code restricted? You may want to ensure a restricted code for a specific customer that had a bad experience before, whether it was shipping-related or involved bad customer service.

2.Will the codes be private or public? There are some companies that might want the codes to be “secret” or unlocked after sharing the campaign, sale, or “liking” or “following” the company on social media. After this action is completed, the customer might be rewarded by a coupon code. The company might decide that the code only applies to “members”.

3.Is the code restricted? You may want to ensure a restricted code for a specific customer that had a bad experience before, whether it was shipping-related or involved bad customer service.