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Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are made to a site and when results are seen in search rankings and traffi The majority of articles found on the internet are made for the search bots. As a company, you need to take care, as Bing and Google are coming down hard on firms when writing only for the search engine. Individuals stay in touch, learn what others in their networks are doing, share events in their lives, and make new friends. Your headline is among the first things that users will come across when carrying out a search. This makes them important, and it's useful to brainstorm as many variations as you can until you land on the best candidate. If you're writing on behalf of your business, then you're going to need to make the most of a dedicated team to ensure that you achieve the best results.