July Blog Carnival - Improving my Studio

July Blog Carnival - Improving my Studio


Published On: 07-30-2013 03:19am

Comments: 19 - Hits: 0

I don't know where the month went; here it is time for the Jewelry Artisans Community Blog Carnival already!  Our topic for July is improving our shops.  I think for most of us this is an on-going process.  There's always something that needs improving, tweaking, re-doing or updating and it's good to keep the studio looking fresh.

There are several things I want to improve in my shop over the next few weeks  A lot of the items I first listed when my studio was new are in need of better photographs, captions (if they have them at all) and descriptions. 

I've chosen one particular necklace as an example of what I mean.  Listed since January, 2011, it has only 339 views and no wonder!

First there are the photos - boy do they need work.  Here is a sample from the listing:

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This one is really blah!  There is nothing about it that catches the eye or grabs attention.  With only about five seconds to make a good first impression on potential buyers, this is a good example of what not to do.

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Over exposed, not in focus and with bland composition there is nothing exciting about this photo that is for sure.

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And, another over exposed, boring photo...yikes!

ArtFire tells us that photo captions are very important for Google Images, yet this item has none.  Something else to work on to improve the listing.

Now, let's talk descriptions.  It is recommended that descriptions be at least 200 words in length.  This one is not even close with a measly 47 words which I have copy and pasted below:

This necklace consists of turquoise beads and unidentified red stones (I believe they are a type of jasper) which have been connected with darkened copper spirals and copper rings. The hand made clasp is made of hammered copper.

The length of the necklace is 20 inches/500 millimeters.

That description doesn't tell the reader much about the product, nor does it engage the customer.  Also, after doing some research, I've come to believe that the blue beads are not turquoise (although that's how they were described when I purchased them), but dyed howlite, so I also need to update the listing to reflect that information.

How can I improve this listing?

First, I can put up better photographs - I took these a few days ago:

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This photograph shows the entire necklace which lets the customer know what it looks like.  It's on a plain white background, it's not over exposed and the lighting is much more natural.

The previous photos showed no details of the piece.  Here I have provided a close-up of the handmade copper hook clasp:

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This picture shows up close detail of the hand crafted spiral copper connectors and the large jump rings: 

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By hanging the necklace from a large coffee mug, the viewer can see how it will drape when worn:

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With these new photos, which are well lit and in focus, the necklace will be shown at a much better advantage and the customer will have a clear idea of what the piece they are considering purchasing actually looks like.

Next, captions will be added to the photos and the description will be fleshed out and have a great deal more information added.  I will also check to make sure I have filled out the inspiration and materials sections of the listing along with taking a look at my tags.

I have several older listings in my studio which will receive this type of improvement.  Back in January, 2011, this was all new to me, but I have a much better idea what is required now.  The only problem is the tendency to put this task off because there are much more fun things to do - like making new jewelry!

But, if I plan to improve my studio, it needs to be done.  I want my shop to have a cohesive and consistent look throughout whether it's on page one or the last page and this is the only way to accomplish that goal.  While this is a rather large, daunting task, if I work on one listing at a time, it won't be overwhelming.   Titles, captions and descriptions can be worked on in the evenings after dinner.  Rome wasn't built in a day and this project won't be done in a day either!

To see what the other participants of the Jewelry Artisans Community blog carnival have to say about improving their shops, please click on the links provided below:

Bead Sophisticate

Cat's Wire

Ponder the Cat

Reader's Comments

By CardsbyLiBe on 08/09/2013 @ 09:59pm

Great post Dawn - you are putting forth such great effort improving your product listings. Congrats. Lisa :)

By bluemorningexpressions on 08/09/2013 @ 04:31pm

Great post, Dawn, and those new photos are wonderful. I think we all learn something new and have to fix out studios on a regular basis. I am ashamed of many of my first photos. Thank you for inspiring us to keep working at improving our studios and our sales. Julie and Blu

By ClaireMDesigns on 08/09/2013 @ 01:34pm

Your new pictures are great. It's always a good idea to review items in your shop and make improvements.

By Guest on 08/08/2013 @ 02:46pm

Great photos, Dawn. You should sell it right away now.

By craftingmemories on 08/06/2013 @ 05:04pm

Great pictures, I am always needing to improve my photos, I can never get them just right.

By ChristieCottage on 08/04/2013 @ 12:53pm

The new pictures make it look great! I need to retake pictures of some purses. I think about it and never do it. They are "in the back" of my shop. Maybe soon! <><

By adorebynat on 08/04/2013 @ 04:02am

Dawn, wow, such improvement in your photos. I can tell much details of the necklace now. Looking forward to read on more improvement you're making in your shop.

By Guest on 08/02/2013 @ 12:02pm

Great information here. I too, have been spending time redoing my listings. It's amazing what a difference good photos make. Your new photos are great.

By craftsofthepast on 08/02/2013 @ 03:06am

Those details are a tutorial for me ;) Especially the large jump rings are a miracle of perfection. I have so much trouble with jump rings that I prefer to do wire wrapping for my links -- that is how much trouble I have keeping jump rings on keel. Great blog post. Anna

By PutmanLakeDesigns on 08/02/2013 @ 02:02am

New photos are so much brighter and clearer. They show specific parts of your work. Keep up the good work!!

By DesertCreations on 08/02/2013 @ 01:48am

There are tons of my older listings that need major help and attention from me and I really need to redo the pictures and get to work on those descriptions. I love the new pictures of that necklace really stunning!!

By ShadowDogDesigns on 08/01/2013 @ 11:44pm

Wow! What an improvement, Dawn! Your new photos rock. Especially love the closeup of the spiral copper connections - kept staring at the beauty of the piece! Boy, do I ever have a lot to improve with lots of early listings, both on the photography side and photo captioning. It's always a work in progress, and, as Roxanne mentioned, quite tedious. But it needs to be done . . . Congrats on the new look!

By EweniqueEssentials on 08/01/2013 @ 11:28pm

Isn't it a great feeling when you've worked hard to improve and others notice, too!? Keep up the good work! I especially like your close up photos of the necklace - pretty!

By PebblesatmyFeet on 08/01/2013 @ 11:10pm

You are so right that our studios require constant improvement. I think many of us are "learning as we go". Keep plugging, I am sure you'll see the views improve.

By ShanghaiTai on 08/01/2013 @ 10:14pm

I have been doing the same thing, and it's a very tedious task indeed! Love the new close up photos!

By PolkadotOrchid on 08/01/2013 @ 07:03pm

Sometimes it's good to see the exact same item with before/after information for a re-work. I really like the detail shots - they show just how much work you put into your pieces.

By KanweieneaKreations on 08/01/2013 @ 05:30pm

The new pictures look much better :). I like the clasp image the best too. Looks great!

By CatsWire on 07/30/2013 @ 05:09pm

It's great how you documented each step which makes it easy to see the improvement. Well done and a beautiful piece, too!

By Guest on 07/30/2013 @ 03:20pm

Dawn, your new pictures are truly a big improvement. I particularly like the one of the clasp. It just says "artisan-made" to me, showing off your hand in the work.

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