The marketing of my main woodcrafting product, the wood bookmarks, started in independent bookstores and gift shops. Â I actually started by getting references to favorite local bookstores from friends and neighbors and then calling the stores to set an appointment. Â All the store owners were friendly and professional. Some decided to carry the bookmarks, others not. Â It was a start.
Soon I started to expand beyond the Triangle Area of North Carolina. Â Looking at several lists of independent bookstores on the Web, Â I started cold calling stores in other states to see if they would like to have the bookmarks for sale in their stores. Â I have had pretty good luck with doing this. Â Like most people who are not a natural salesperson, I did not always look forward to cold calling. Â But somehow I manage to do it.
The bookstore clients I have are wonderful. Â They pass on positive comments from their customers and ideas for new bookmark designs. Â They have been very supportive of my woodcraft and they like having a handcrafted product for their customers. Â Some of the Artfire customers I have had first saw the bookmarks in one of the bookstores, but did not see the design they wanted. They then found the desired design on my Artfire store.
I am very thankful for the bookstores; for the chance they gave me to get started in selling my woodcraft.