Unique LA - My First Public Show (Part 2)

Unique LA - My First Public Show (Part 2)


Published On: 05-19-2013 05:07pm

Comments: 18 - Hits: 0

So I am back again with the second installment of my Unique LA Spring Show experience.

The first item on the very long list of things to do was to redesign my business cards and logo.  I had been thinking for a while about a design change and now was the perfect time.  My previous cards were printed and produced through Zazzle.  This time around I chose Vistaprint for my needs, as they had a lot more merchandising items that I could also purchase with the new design.   The process was easy and the customer service was great.  I’ll tell you just how great they were in a little bit.  My order ended up being a table banner, business cards, t-shirts, and labels for bags.

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Next I headed over to ULine for paper bags, then onto GT Bags for smaller cellophane resealable bags for some of my smaller note card sets, envelopes.com for, well, you guessed it – envelopes!  Then onto Stampin Up! for card stock.  Oh wait, there’s more!  I also had been searching high and low for the right display unit for the cards, and after many hours of searching I finally found the perfect piece from Clear Displays.  I ordered one and after it arrived, decided to order another!

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Now it was onto figuring out how many cards to make and which ones.  Having 145 different designs available online, well it was a little difficult to figure out which would be the more popular ones.  I researched my sales data and used that to help determine some of the ones that I had sold more of.  I also decided to make more flat notecard sets and other smaller (A1) size folded blank cards as a set.  It was time to get to work and start creating.  During the day I taught my cute (not always) 5 grade students and as soon as I arrived home I made cards, and more cards, and more and more and more!!  Stock began spilling over into my living room.

Three weeks before the show there was a vendor meeting being hosted by the Unique LA organizers.  This was a mandatory meeting and took place at this cool collaborative art space called The Hub. 

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At this time we received our marketing materials (some posters and postcards to hand out to whoever we wanted to) and met Sonja, the founder and creator of State of Unique, Unique LA, NY and SF. 

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It was a powerful and inspirational meeting. 

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I met some wonderful vendors who were also newbies; learned some great marketing tips and then freaked out when they mentioned the estimated number of attendees and amount of dollars typically taken in at their events.  15 – 20K visitors and approximately 2 million dollars spent during the 2-day show.  Breathe, breathe, breathe!

All the while, packages began to arrive on a daily basis.  My UPS driver and I are now good friends.  At this time I want to get back to VistaPrint and their customer service.   When the table banner arrived I was just stoked….until I laid it out on the floor – see below!

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As you can see from this picture there are creases/ridges all the way across the banner.  It had not been packaged properly and there was no way that these ridges were going to be rid by themselves, even after laying the banner flat on a table.  I called Vistaprint to explain the damage and to explain I had a week before my event.  No problem, a new banner was ordered, no charge, no requirement to send the damaged one back and it was rush delivered within 3 days.  Excellent customer service!  Now, I wasn’t going to let some creases stand in my way, so I Googled how to remove ridges from vinyl, and with some hot steam and a tea towel, I ironed them out (not perfectly), but well enough that I could now use a 2nd banner.

T minus 2 weeks until the event.  You'll have to wait for Part 3 to find out what happens next!


Lisa

Reader's Comments

By bluemorningexpressions on 05/22/2013 @ 10:19pm

I am so glad that your banner was taken care of by Zazzle. Good thinking on getting it to where you could use it as well. Great designs and such a professional booth. Waiting patiently for the next installment. Julie and Blu

By Uniquelyhandmade on 05/21/2013 @ 05:53pm

Great look Lisa! Oh, I could just imagine the overwhelming task of which card to make, how many, etc. etc. Makes my tummy queezie (sp?) for you. Looking forward to part 3.

By Laurascrafts on 05/21/2013 @ 05:47pm

Love all the marketing materials you designed and used for the show. I can't wait to see pictures of your display area at the how - I'm guessing it looked fabulous!

By specialtivity on 05/20/2013 @ 07:46pm

This is fantastic Lisa, I was going to ask you where you got your banner because fingers crossed, I'm going to be needing one of my own. Thank you for answering that question before I even asked it and I already deal with Vistaprint so it's perfect! Eeeee I can't wait until the next episode of "Lisa and her wonderful adventure"!!! Kathy :)

By ClaireMDesigns on 05/20/2013 @ 07:38pm

It's exciting to read about all the hard work you put into your first show. Everything looks so professional, you've done a great job. Also, lots of good info about the vendors that you have used for supplies.

By craftsofthepast on 05/20/2013 @ 05:09pm

Cannot wait for the happy ending now. But don't rush...the suspense is fun, too. Anna

By PebblesatmyFeet on 05/20/2013 @ 01:09pm

there is a lot that goes into a show, and one so big... I like the way your post conveys the excitement you were feeling. we can feel it too!

By Gingers-Garden on 05/20/2013 @ 04:55am

I love the new look! Congrats!

By JewelryArtByDawn on 05/20/2013 @ 04:28am

Love seeing your preparation for the show; everything looks so professional. Glad to hear that Vista Print provided such stellar customer service. Word of mouth is everything! The meeting looks like it was fun, exciting and informative. Looking forward to Part 3!

By craftingmemories on 05/20/2013 @ 02:12am

Love the look of your new business cards and I love the card stands.

By TexasCeramics on 05/20/2013 @ 01:14am

Sooo exciting!! Looking forward to Part 3!

By PutmanLakeDesigns on 05/19/2013 @ 11:42pm

Such interesting reading! The banner is just great.

By CardsbyLiBe on 05/19/2013 @ 11:08pm

Thank you ALL so much for taking the time to read my posts. This really is fun putting it all down on virtual paper!

By ShadowDogDesigns on 05/19/2013 @ 11:04pm

Fascinating, Lisa! Am so glad the banner issue was taken care of quickly. Am thinking about getting a banner so will definitely check out VistaPrints first. Look forward to the next installment (:

By EweniqueEssentials on 05/19/2013 @ 09:56pm

I really like the updated design for your shop cards, bags, banner, etc. and all the new things you bought for the show. Sounds like you are almost set to go. I hope you will show pics of all the paper products you've been making. The excitement is definitely building!

By DesertCreations on 05/19/2013 @ 08:12pm

Oh WOW Lisa. I am so excited for what comes next. Love those labels and new cards. That banner minus the creases is GREAT!! I am needing to get new cards printed after the name change. I will go with vista since you had such a great experience with them. Part 3 please :)

By GrapevineGlassArt on 05/19/2013 @ 06:38pm

You're on your way! Great blog.

By christine-wasankari on 05/19/2013 @ 06:03pm

Fantastic!

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