So I am back again with the second installment of my Unique
LA Spring Show experience.
The first item on the very long list of things to do was to
redesign my business cards and logo.Â I
had been thinking for a while about a design change and now was the perfect time.Â My previous cards were printed and produced
through Zazzle.Â This time around I chose
Vistaprint for my needs, as they had a lot more merchandising items that I
could also purchase with the new design.Â
Â The process was easy and the
customer service was great.Â Iâ€™ll tell
you just how great they were in a little bit.Â
My order ended up being a table banner, business cards, t-shirts, and
labels for bags.
Next I headed over to ULine for paper bags, then onto GT
Bags for smaller cellophane resealable bags for some of my smaller note card
sets, envelopes.com for, well, you guessed it â€“ envelopes!Â Then onto Stampin Up! for card stock.Â Oh wait, thereâ€™s more!Â I also had been searching high and low for
the right display unit for the cards, and after many hours of searching I
finally found the perfect piece from Clear Displays.Â I ordered one and after it arrived, decided
to order another!
Now it was onto figuring out how many cards to make and
which ones.Â Having 145 different designs
available online, well it was a little difficult to figure out which would be
the more popular ones.Â I researched my
sales data and used that to help determine some of the ones that I had sold
more of.Â I also decided to make more
flat notecard sets and other smaller (A1) size folded blank cards as a set.Â It was time to get to work and start
creating.Â During the day I taught my
cute (not always) 5 grade students and as soon as I arrived home I
made cards, and more cards, and more and more and more!!Â Stock began spilling over into my living
Three weeks before the show there was a vendor meeting being
hosted by the Unique LA organizers.Â This
was a mandatory meeting and took place at this cool collaborative art space called The
At this time we received our
marketing materials (some posters and postcards to hand out to whoever we
wanted to) and met Sonja, the founder and creator of State of Unique, Unique
LA, NY and SF.Â
It was a powerful and
I met some
wonderful vendors who were also newbies; learned some great marketing tips and
then freaked out when they mentioned the estimated number of attendees and
amount of dollars typically taken in at their events.Â 15 â€“ 20K visitors and approximately 2 million
dollars spent during the 2-day show.Â
Breathe, breathe, breathe!
All the while, packages began to arrive on a daily
basis.Â My UPS driver and I are now good
At this time I want to get back to VistaPrint and their customer service. Â Â When the table banner arrived I was just
stokedâ€¦.until I laid it out on the floor â€“ see below!
As you can see from this picture there are creases/ridges
all the way across the banner.Â It had
not been packaged properly and there was no way that these ridges were going to
be rid by themselves, even after laying the banner flat on a table.Â I called Vistaprint to explain the damage and
to explain I had a week before my event.Â
No problem, a new banner was ordered, no charge, no requirement to send
the damaged one back and it was rush delivered within 3 days.Â Excellent customer service!Â Now, I wasnâ€™t going to let some creases stand
in my way, so I Googled how to remove ridges from vinyl, and with some hot
steam and a tea towel, I ironed them out (not perfectly), but well enough that
I could now use a 2nd banner.
T minus 2 weeks until the event.Â You'll have to wait for Part 3 to find out what happens next!