A big welcome to the entire ArtFire community! This is week 1 of Social Media Boot Camp, and we’re going to cover the ins and outs of Facebook. By the end of this week you’ll have created your page, started posting content to it, and kickstarted your online following. We’re going to have you setup up a Facebook page, which goes beyond your personal profile.
So, what’s a Facebook Page? Facebook Pages are similar to Facebook’s personal profiles, but they’re specifically for businesses, organizations, brands, and products.
Why have a Page instead of a profile? Pages are visible to everyone (not just people who are logged into Facebook or people who are friends with you on Facebook), and they’re indexed by search engines. This means that when people Google your business name, your Facebook Page will show up in the results.
Who can edit my Page? Pages are managed by admins. An admin must have a personal Facebook profile, and Pages are accessed via the same login information as an admin’s Facebook profile. It’s important to note that although an admin “runs” a Page via their personal account, those who view or Like your Page will not be able tosee the admin’s profile or any of your personal info. The same privacy settings still apply to an admin’s profile.
Already have a Facebook page for your business? Great! Just be sure to follow along below so you can make sure you’re all up to speed.
Below, we walk you through the process of getting started with Facebook Pages.
Here is your checklist for the week:
- Complete your Facebook Page
- Get 25 Likes to secure a unique URL (What’s a unique URL you ask? Well, right now the address for your Facebook Page is something like http://facebook.com/pages/Your-Business-Name/123456789.You want this to be http://facebook.com/Your-Business-Name.)
- Post three different updates on your Facebook Page. These can be text updates, videos, photos, links, etc. Get creative and have fun with it!
As always, we’ll be watching the forums and are ready to help answer any questions. On Thursday we’ll check in with everyone on the forums and see how things are going, as well as help you add Facebook to your Postling account. If, in the meantime, you’d like to setup your Postling account you can register here. No need to do anything past that point if you don’t want… we’ll walk you through it all!
VP of Customers
Don’t know how to make a Facebook Page for your shop? Here’s a step-by-step guide to get you up and running.
You must first be logged into your Facebook account as well as be the official representative of your business. You can create a Page by clicking here. (You can also go to http://facebook.com/pages and click “CreatePage”.)
Facebook gives you six options for types of Pages to create. Go ahead and select “Brand or Product”. In the “Choose a category” drop down you can select the option that best describes what you sell. Below that you can enter your shop name (please note that you can’t edit a Page name or category once a Page has been created, so make sure what you have is accurate), agree to the terms of service, and click “Get Started”.
You’ll be taken to the Page you just created. Facebook is actually great at walking you through the steps to get your profile up and running. First thing’s first, go ahead and click “Edit Info” at the top of the page. You’ll be able to add in basic info, links to your website, information on how you got started, etc. Once you fill this page out, click “Save Changes”. The next step is for you to add an image (Facebook lists this as step 1). This should be the logo for your ArtFire shop. Go ahead and throw up a really quick post (this is actually step 4). It can be a quick status update announcing that you’re just starting out on Facebook, or you can post a photo of the newest thing you’re working on.
The best tip we can give you is to really think about your audience. Why would they want to follow you? What would they want to see? Make it interesting, but make it relevant.
Now that you’ve got a starter post up, go ahead and invite your friends and family members to Like your Page. Send it to anyone who you think will give it a Like. And this is really easy to do… just check off the people you want to send your recommendation to! So, why do you want to do this? First, it starts to create a fanbase for your Page. Second, every Like you get will show up on all of their followers' news feeds. And lastly, if you get 25 Likes you can have a unique URL (such as http://facebook.com/pepsi). Unique URLs for Facebook Pages makes it much easier for people to find your business’ Page.
You can also upload your contact list (which would be your email list). If you use an email marketing platform like Constant Contact or iContact, just follow the steps to upload your list. You can also sync up your email account and pull in the address you’d like to send to a note to.
Now you’re all set up and you’ve got the Likes coming into your Page. Over the course of this week try and get creative and post interesting things for your new followers to see. Keep it diverse! Do a few status updates, upload a photo, and send out a link or a video that you like. Bring your personality into it… it’s your best tool!
There have been a lot of postings in the forums about facebook and "like". The only way I've been able to "like" a business page is from my "profile" page. If I do the "like" from my business page to another business page it doesn't increment the count that's need to get 25 fans for the "unique URL". Is this due to something I've done wrong on my business page or is this just the way Facebook works?