This week we’re going to cover the basics of blogging to make sure everyone’s bases are covered. Now, we know a lot of you already have blogs (and we’re so thrilled to hear that!) but it can’t hurt to run through this post and make sure you are doing all you can. Blogging is one of the best ways that you really make a name for yourself while spreading the word about your brand/business.
Which blogging platform should I be on?
The major platforms that we recommend are Blogger, WordPress, and Tumblr. All of them are free to create a blog and easy setup — most of which will simply ask you for your email address, password, the name of your blog (ie. “The Postling Staff Blog”), and the URL of your blog (ie. http://postling.tumblr.com). If you don’t already have a blog we suggest taking a quick look at these three platforms.
Blogger is really easy to use and simple to setup. A lot of really well known blogs are on Blogger, and it’s particularly easy to get started because it’s connected to your gmail account (if you have one). If you plan on keeping your blog simple and doing only a few posts a week, Blogger is a great choice.
WordPress is slightly more complicated but it has great customization features and flexibility. If you’re going to be posting a lot of content to your blog you might want to check out this platform. One of the major benefits is having categories, which allows you to easily sort all of your posts in an incredibly efficient manner.
Tumblr is a newer blogging platform that is beyond easy to use. If you aren’t quite sure what you’re going to put on your blog or are worried about difficulty getting set up, we recommend Tumblr. It’s a very media-focused blog platform that is just begging for you guys to put up photos of your work, videos, and links. There is also a really great community on Tumblr and it’s easy to connect with other users on the platform (it’s more like a social network like Twitter since you follow people and you have a dashboard that is similar to your Twitter stream… but with blog posts).
What should I blog about?
Your business! Your blog is your best way to really build a strong connection between your customers and your brand. It is also your best opportunity to establish yourself as an expert. Here are two great tips: 1) post lots of photos, especially of the work you’re doing and 2) try and think about what your customers are going to want to read. For example, if you make jewelry… maybe make a list of the top 10 summer trends in necklaces. If you create valuable information, people are naturally going to share it. And the more they share it, the more word gets out about your blog and your business!
How will people find out about my blog?
This is exactly the same process we took with Facebook and Twitter — put your blog URL on every correspondence you have with your customers (email signature, your ArtFire shop, business cards, etc.), announce your blog on Facebook and Twitter, and cross promote your blog posts on other social networks. This means that when you write a blog post, you should send a link out to both Twitter and Facebook so your followers on both networks know you have a new blog post. You can use Postling to do this easily, or you can do it on your own.
Will my blog show up in search engines like Google and Yahoo?
Most of the major blogs are optimized so that your content will show up in search engines. This means that if you create a blog and write about jewelry trends, the more you write about content related to this, the higher you will show up in search engines like Google and Yahoo. Every time you put out great content, it's helping you show up higher and higher in search results. The more great content you put out there, the more likely people are to find it. And that means more traffic for your blog!
Does blogging give me an edge?
If you’re maintaining a great blog with relevant and interesting content, more people will inevitably find you and your business. It’s just a fact.
Those are some of the very basic reasons you should be blogging. We’d really love to see some of your blogs! Please put you blog in the comments and we’ll go through them and post some of our favorites on Thursday!
I have two ... my poor neglected Blogger blog ~
and my Tumblr blog (I adoooore Tumblr ♥♥)
I've been blogging for two years and even though my blog showcases my work and I have a link to my ArtFire store and portfolio. I don't blog about design. I focus on current events, social media, and working with other brands. I also share branding and marketing tips. I go back and forth about the way it's set up all the time but, it's been working for me so far.
What do you think about that approach, Postling?
Here's mine: http://www.artfire.com/users/personaloasis/blog