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Postling $badge

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Posted On: Apr 27, 2011 at 1:12pm MST

Note: Josh is going to be taking over boot camp and the forums. He's great and really helpful, so feel free to direct all your questions to him now!


Today’s check-in post will provide you with some more resources to help you figure out just which tools you may want to use. Now, not everyone is going to use the same tools… but the nice thing about boot camp is that you can get a sense for what all of these different tools do and you can either decide to use them or elect to try something else.


Instead of just supplying you with a bunch of resources as usual, we’re going to give a brief overview/recap of what each article has to offer. That way you can decide if you want to spend the time to read it or not. After all, we’re all about saving you time.


1. 5 Site Metrics Every Small Business Should Track (Open Forum)

This post from Open Forum, the small business arm of American Express, is incredibly helpful at explaining the terminology used in Google Analytics. We know it can be overwhelming so this post can really help you understand just what it is you want to look for when measuring traffic. A few key things that ArtFire members should pay attention to are referrers (where your traffic is coming from), bounce rate (what percentage of visits to your site leave after looking at just one page), and search keywords (what people are typing into Google and Yahoo to get to your site).

Ultimately, using Google Analytics effectively can help you to really understand what social media efforts are working. Is the bulk of your traffic coming from Facebook or Twitter? Maybe you find that visitors from Twitter leave your site after 30 seconds, while visitors from Facebook stick around for 3 minutes. The more you can break down what is really working the more you can fine tune your social media efforts…which will ultimately save you time!


2. A Beginner’s Guide to Facebook Insights (Mashable)

We actually covered a lot of this information in Monday’s post but Facebook Insights bears repeating. If you felt like we just tossed you into the world of Insights without much explanation, then this is the post for you. Mashable covers exactly what the terms mean (like page views, mentions, etc.) and why you may want to keep track of them. Also, the additional social media resources at the bottom of the post may be very helpful to you!


3. Understanding Google Analytics for Small Businesses (3232 Design)

Yep, another post on GoogleAnalytics. Why, you ask? Well, because this is not only extremely important but it can be totally overwhelming… and we get that! This second post dives in a bit deeper than the first, giving a whole lot of percentages and stats. The post comes from a real-life perspective, from how one person tried to understand where an influx of traffic came from and what it meant. The author makes a fantastic point in post… that traffic spikes are great, but they don’t really mean anything unless you get the visitor to do what you want them to do (i.e. buy something from your ArtFire shop).


4. 8 Best Twitter Statistics and Analytics Tools (Pelfusion)

This post is much, much less confusing than the others. This is basically a recap of several other Twitter tools you guys may find helpful. You can measure how influential your Twitter account is (which is generally based on how many replies and retweets you get), see graphs of your own Twitter activity, and see how often people tweet certain keywords (such as necklace, ArtFire, or knitting).



So that’s it for stats! We know it can be a bit overwhelming to get started but once you figure out what’s working you’ll be much more successful. Next week we’re going to cover tracking your online reputation (which some of you have already started on your own!).


Josh

This post was edited by Postling On: Apr 27, 2011 at 1:24pm MST  


BaileyBrand $badge

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Posted On: Apr 28, 2011 at 10:32am MST

Welcome to boot camp Josh >.

PetitPoulailler $badge

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Posted On: Apr 28, 2011 at 10:33am MST

Welcome, Josh! (and here is my mark)

dolphinmooncreations $badge

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Posted On: Apr 28, 2011 at 10:43am MST

Thanks - Great Information!
Marking to read later!

www.facebook.com/dolphinmooncreations
Facebook
https://twitter.com/DolphinMoonCrea

BaileyBrand $badge

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Posted On: Apr 28, 2011 at 10:52am MST

dolphinmooncreations said:

Thanks - Great Information!
Marking to read later!

www.facebook.com/dolphinmooncreations

on Apr 28, 2011 at 10:43am MST




Just "liked" ya on FB.

If you'd like to share your links in your signature here, this should help: Forum Signature Link Code on ArtFire
:)

RagWreath $badge

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Posted On: Apr 28, 2011 at 10:53am MST

welcome Josh...for the most part, we don't bite!

BaileyBrand $badge

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Posted On: Apr 28, 2011 at 10:56am MST

RagWreath said:

welcome Josh...for the most part, we don't bite!

on Apr 28, 2011 at 10:53am MST




now drop and give us 20 !!

HyperspaceHippo $badge

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Posted On: Apr 28, 2011 at 10:57am MST

Welcome, Josh!

Another interesting bootcamp post! I'm still trying to figure out how to make use of all the info on google analytics and FB insights, so this will be useful.

I was wondering-does anyone know a good twitter tool for quickly finding out which of your followers are following you back (and maybe vice versa)?
Where to visit the Hyperspace Hippo...
http://facebook.com/Hyperspacehippo
http://twitter.com/Hyperspacehippo
http://HyperspaceHippo.artfire.com
http://HyperspaceHippo.etsy.com
http://hyperspacehippo.weebly.com/beading-photos.html

BaileyBrand $badge

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Posted On: Apr 28, 2011 at 10:59am MST

HyperspaceHippo said:

Welcome, Josh!

Another interesting bootcamp post! I'm still trying to figure out how to make use of all the info on google analytics and FB insights, so this will be useful.

I was wondering-does anyone know a good twitter tool for quickly finding out which of your followers are following you back (and maybe vice versa)?

on Apr 28, 2011 at 10:57am MST




I use this: http://www.justunfollow.com/

*edited to add: If you wanted to quickly see if one certain person follows you, go to their profile.  The "message" option will only be there if they follow :)
This post was edited by BaileyBrand On: Apr 28, 2011 at 11:01am MST  

Cthings $badge

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Posted On: Apr 28, 2011 at 11:01am MST

Welcome Josh and thanks for the tips! LOL @amy!


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