This is a really important week for Social Media Boot Camp. Why, you ask? Well, this is the part where you figure out just who is talking about you on the internet. Think of it like putting a cup against the wall of the internet and being able to hear what people are actually saying about your business.
So first thing’s first… just why is this so important? We consider this a three-part answer. First, communicating with your customers via social media is extremely important. It allows them to feel like they are close to your business, like they’re part of your brand. Second, if people have a great experience with you and/or your ArtFire shop then you should share that with your community of followers. We mentioned a few weeks back this idea of “social proof” which basically means that other people are more prone to like and accept you online if that see that others do as well. Being able to share the positive experiences people have with you boosts how people perceive you. Lastly, if someone does have a negative experience (and it’s bound to happen, everyone has an off day), dealing with it the appropriate way shows your customers that you understand, you are helpful, and it reverses the negative experience they may have initially had.
Now, I bet you’re wondering just what it is you should track. Well, we suggest testing out a few things and seeing what comes up. Try searching for your ArtFire shop name in quotes (to make sure it pulls posts that only talk about your shop rather than random mentions of the various words in the title). You can also search for industry keywords (“artfire” AND“necklace”), your actual name (“Josh Scherman”), or keywords that might let you find people who would be looking for what you make (“need” AND “necklace”).
Below you’ll find a few that allow you to track your online reputation.
This has been talked about a little bit in the forums over the past few weeks but let’s consider this the first formal introduction. PostlingTracking scours tweets, Facebook updates, blog posts, online news posts, and even blog comments for any and all mentions of your tracking terms. Postling Tracking lets you preview the results before adding the tracker. So, why add a tracker instead of just previewing it? Well, once a tracker is added we will store all of the results for you. When a tracker is first added we’ll pull in 2-3 pages of results assuming there are that many results to pull in. But once the tracker is added, every new result will be stored in Postling so you can go back and see what was said.
Another reason to add Trackers is so you can interact with the content using your social media accounts. If you see a result you’d like to reply to (on Twitter) or share with your networks, you can just mouse over the result. Next to the time stamp you’ll see two options show up — “share as blogpost” and “share as status update”. One of Postling’s greatest strengths is the ability to share content across different platforms. Since your social media networks are already linked up to Postling you can take any tracking result and re-post it to your social networks. Simply choose if you want to share it on a blog platform or if you want it to be a status update (Twitter, Facebook, and LinkedIn). It’s so easy to share information, and we do all the work for you!
Another benefit to setting up trackers in Postling is that we’ll email you your tracking results with your daily digest every morning. That way if you didn’t have a chance to login and see what people were saying about your business you can just check your email the next morning.
As a Postling Starter member you can track 1 keyword/phrase for free. You can upgrade to add more trackers and to get a full daily digest email here.
Another option is to use Twitter Search to get some of the results you would get in tracking. This will search all public tweets for whatever phrase or keyword you entered. Be sure to follow our tips including using quotes and things like “AND” to narrow down your results.
Twitter Search is free, but you will only get a fraction of the results you could get on Postling Tracking since we pull in Facebook updates, blog posts, etc. But as usual, it’s totally up to you!
Google Alerts is another free tool you can use. All of these tools require you to enter keywords or phrases. Google Alerts will email you every time a new match to your keyword comes up in their search engine. The best benefit to this is that it’s emailed to you. However, Google Alerts is known to have quite a few problems. Here’s a great example — this morning I got a Google Alert for the keyword “Postling,” which is great, except the post went up three months ago. We don’t know why Google Alerts can be so delayed with some of their results but this is something to consider when using it. Another issue is that Google Alerts covers major online outlets, news sites, and most blogs, but they won’t pull in Tweets or Facebook updates.
So your assignment for the week is to dive into reputation management and to start to see what people are saying about your business. Try out a few different things (both tools and search terms) and see what works for you! Let us know if you came up with any interesting results!
I haven't heard about Google Alerts but I have my Postling Tracking well in hand. I guess you could say I'm an over achiever and a serious detail freak.
Anything that can further my connection to current customers and potential ones is ACES in my book!
I'll be using some of these techniques... maybe I should blog about my results. ;)