Well everyone, you’ve made it. This is the last week of Social Media Boot Camp. Five long weeks and you’re finally here. So first, off.... congrats! Now let’s get on to the good stuff.
Today’s post is all about making a routine out of your social media efforts. We’ve covered so many different aspects to social media — from Facebook and blogging to twitter and monitoring your online reputation. It can all seem so overwhelming at the beginning but our ultimate goal is to try and help you get into a routine to make things easier and more efficient to manage.
Everyone won’t have the same routine. How could they? The point of this is that your social media routine should revolve around your life, not take it over. But, there are a few key things for everyone to consider in creating their own routine.
Work on Content During Your Down Time
We know everyone on ArtFire has what seems like a million different things going on at the same time. Sometimes it can be tough to recognize those down moments where you can pop into Facebook or Twitter, or even write a blog post. But maybe your down time is when you sit down to drink your cup of coffee in the morning... or maybe it’s when you switch projects you’re working on.
Try and Make a Schedule, and Stick to It
Take a look at your week and try and figure out extra time you can fit in to write content, blog content in particular. One suggestion that a lot of people take to heart is to sit down on a Sunday night and just try and write a blog post. By writing it ahead of time you can schedule it to post later, when more people are likely to see the post and your tweets/status updates announcing your post.
Promote Your Content Across Other Platforms
If you write a blog post, it is 100% in your best interest to let your followers on sites like Twitter and Facebook know that you have a new post! This is a great way to start to get traffic going to your blog. If you use Postling you can write your blog post. Then, once you hit publish, we’ll ask you to create an update for Facebook and Twitter, and allow you to easily drop in a link to your blog post.
Another great option is to include highlights from your social media content in your email newsletter if you have one. If you don’t have an email newsletter don’t worry about it, but if you do be sure to let those people know you’re on social networks. You can promote both your blog content or even just your presence on the sites.
Respond to Comments in a Timely Manner
As a good, general rule of thumb, you should respond to your @ replies on Twitter and comments on Facebook in 24 hours. This may seem crazy but I’m telling you... sign up for Postling! Want to know why? When you hook up your social media accounts to Postling, we’ll pull all of the comments you get on every social network you’re on into one place. Then, if you want to respond to all of the comments at a certain time you can log in to Postling and just go down the list. All you have to do is type your response and hit reply, we’ll be sure to send it off to the right social network for you. It honestly couldn’t be any easier.
Keep Track of How You’re Doing
Set a small amount of time aside each week to check out your reputation management tools. If you aren’t using Postling Tracking, which will keep you updated every day, then be sure to check in with your Google Analytics, Twitter Search results, Twitter Counter stats, and the other tools we’ve introduced you to during Social Media Boot Camp. If you aim to check up on all of these tools at once you’ll get into a great routine of just popping in to see what’s new and getting it done quickly. Try and keep the same order with how you check things and you’ll get into a great pattern.
If you find that your level of engagement or traffic go up or down in a particular week, take note of what you posted that week. Don’t just accept that you either did really well or didn’t have a great week, try and understand what it is you were posting and how people reacted to that content as a direct result.
So that’s it for the last Monday post of Social Media Boot Camp. We hope that these tips will really help you get into an established routine so that you can become a well-oiled social media machine.