ArtFire Help Center
ArtFire Blogs SEO Posted On: 04/06/2011 Last Updated: 04/07/2011
The ArtFire Blogs offer you a great way to reach out to your customers and provide them the information they want. Updating a blog on ArtFire (and posting to HandmadeNews.org) is a great way to bring in new customers. Blogs traditionally do well with search engines because of the amount of unique frequently updated content. With your ArtFire blog you can bring in readers from search engines. Bringing a customer into your studio is like a shopper walking into a store. Once you have a customer in your studio looking around, they may buy something or bookmark an item to come back to later. A blog can serve as a doorway to your studio. If you have a well-written frequently updated blog, you can have a very active doorway.
Before I get into the SEO aspects of the ArtFire blogs, I want to address a very important question: I know that many of you already have blogs that you post to, and you may ask, "Can I just copy and paste my blog posts from my Blogger/Wordpress blog onto ArtFire?" The answer is a bit complicated. First, if you are the author of a blog you are free to do what you want with your own content. The problem is with duplicate content; if entire blog posts are just copied from one blog to another, Google and other search engines are more likely to ignore all but one of your blogs. To avoid this problem, we suggest that you do not copy and paste entire blog posts between blogs. A better alternative would be to have two blogs that you post different kinds of subjects to (an example would be using your ArtFire blog to talk about your crafts, and post instructional content, and using a Blogger/Wordpress blog to write about your thoughts, opinions, and ideas). Having a blog on ArtFire puts your readers inside your studio, rather than having your readers follow links to find where you sell from an off site blog.
What You Need to Know About the ArtFire Blogs SEO
The most important aspect of a blog post is its title. In this case, I'm specifically referring to the page title, the characters between the tags in the code. The ArtFire Blog allows you to have different "post titles" and "page titles." Essentially, the title that appears above the blog doesn't have to be the same as the page title, it's your choice. If you do not want the chance to write a search-engine-friendly title, the page title will default to the post title. Here is an example of a post and the differences between the post and page title:
When you choose to write a new post, the first thing you're asked for is a post title. This post title is what appears above the actual post.
Once you've set the title and category, clicking "Continue" will take you onto the edit post screen. Here, you have the chance to edit the page title. If you choose to use the page title option, remember that the page title appears at the top of the browser and in the URL of the post.
The screen shot below is an example of where the page title goes versus the post title. The page title is used to generate the Title tags (what goes between the tags in the code). The title tags are the single most important part of a blog post for SEO purposes. The page title is also used to generate the URL.
The URL for your blog posts will be: www.artfire.com/users/artfireusername/blog/title-with-hyphens-between-words
The post title is used above the blog post itself and is the title used in the recently posted section.
Use the post title to accurately describe your blog post so that people searching for that information on Google/Yahoo/Bing can find it. If you don't name your post in a way that makes sense, it is very unlikely that search engines will use your blog post as an answer to one of their user's search results.
If you are looking for more information about how to make the most out of your ArtFire blog you can check out the Keyword Research Guide. Many of the concepts about titles for items transfer well to titles for blog posts. Researching how people seek information (what keywords they use) can help you get ideas for blog posts.