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Google Boost Posted On: 12/11/2014 Last Updated: 12/18/2015


Google Boost


How does it work?


Google Shopping Boost creates a unique advertising campaign for your shop in Google Shopping. The Boost Level you select corresponds directly with the campaign budget. The budget that you create is used to "bid", or pay for, clicks. We will go over bid amounts, and more information throughout this guide.


Why do I need Google Shopping Boost?


  • Google Shopping is the most popular comparison shopping engine on the web.

  • The products in Google Shopping are actually advertisments, Google charges for each one.

  • ArtFire does pay Google Shopping to feature ArtFire products, but our budget is not unlimited.

  • Without a boost, your inventory fights with 1,000,000+ other products for a piece of the daily budget.

  • Google Shopping Boost lifts your inventory out of the fray and gets you more exposure on the webs most popular shopping engine.


How much is Google Boost?


The cost of this feature depends on the budget you would like to select. ArtFire charges a fee to cover our processing costs and other potential charges, and the rest goes towards the cost of clicks.

The cost to set up a budget is a one time charge, and your campaign will be active as long as you have a budget to pay for clicks. When the Budget runs out, your campaign is over, and you will be given the option to start another. ArtFire will not automatically renew this cost, and you will not be charged unless you choose to start another campaign.

The Budget amount you want to select depends on how many items you have active and how long you are looking to run your campaign.



Clicks and Bids


Google Shopping is NOT fixed rate advertising.

Google shopping is a cost-per-click(CPC) auction style advertising engine. If you're not sure what that means here's a basic overview of what's happening:


  1. A shopper on Google Shopping searches for a keyword, e.g. "silver ring"

  2. Google Shopping quickly scans it's database for every relevant result for that search.

  3. The merchants who've listed their silver rings in Google Shopping use Google Shopping Campaigns to bid an amount of money that they are willing to pay IF that shopper clicks on their product listing.

  4. Google Shopping returns results for the shopper. The results are ordered based on a mix of who bid the most and relevancy.

  5. When a shopper clicks on a product, the amount that the merchant bid becomes the cost for that click a.k.a. the CPC. *Without diving too much into the complexity of Google's auction system we do want to mention that what a merchant ends up paying for a click is actually just a little bit more than the next highest bid. i.e. If everyone else was only willing to pay $0.04 for a particular click, the most you could end up paying is $0.05 even if the max bid in your campign was much higher.

Every seller's unique inventory will ultimately generate it's own rates for advertising that can be summarized with stats like: average cost-per-click; average cost-per-conversion; cost per thousand impressions; etc.


Stats

Let's look at the Stats Page of an active campaign, and go over each section:



This is test campaign to show all aspects of the stats page


Total Impressions


Impressions count the number of people who saw your product (like drivers passing billboards next to a road). Impressions are important for two main reasons. First, the more times an individual see's your products the more likely they are to click on them. Second, knowing your campaign's impressions allows you to calculate your Click Through Rate which can give you an idea of how engaging your product's presentation is.


Total Clicks


Clicks are people visiting a product in your shop (by clicking on an "ad" for your product in Google Shopping). The great part about clicks that come from Google Shopping is that, generally, a shopper is in the mood to buy and was looking for a product similar to yours. That doesn't guarantee a sale will happen but it's a great start.

Clicks are also what Google charges for, which makes Google Shopping a cost-per-click shopping engine.


Current Campaign Cost


Total Cost represents the amount of money that has been spent on your Google Shopping Campaign. This number does not represent any liability to you, you have already pre-paid for your campaign. This number is keeping track of how close we are to reaching your campaign's total budget.


Converted Clicks


Converted clicks are better known as sales (the "conversion" is a visitor becoming a buyer). These sales are directly linked to a Google Shopping visitor that visited your shop via your campaign.


Conclusion

To summarize this guide, Google Boost gives you a competitive edge for online shoppers using the world's most popular search engine. The campaign and bedgetyou manage is up to you, as well as the the cost you set to bid on clicks.

ArtFire enters submits all eligible items to Google Shopping without purchasing your own campaign, but is limited to a daily budget.If you remain on ArtFire's budget for no extra cost, your inventory fights with 1,000,000+ other products for a piece of the daily budget.



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